8 Brands leading the nude revolution

The starting point of the Naked Yoga movement is to encourage people to feel comfortable in their own skin – both metaphorically and physically. And for years it seems like the fashion, beauty and many more industries only looked at white skin as the norm, making other people feel uncomfortable in having a skin colour that didn’t conform to standards.

But do we want to conform? Hell, no! The world is multicolour, and we should all love our own skin! Luckily, there’s a nude revolution going on, and brands are starting to realise that if they want global success, they need to be inclusive.

Here’s a list of my favourite ones:

Starting with lingerie of course, Naja have a Nude For All range, and their ethos is women empowerment (and eco-friendly, too).

Invisibra also do a nice range, “Because women don’t come in one shade of nude”.

Heist Studios even went a step further, creating The Nude Project, a crowdsourcing effort asking women globally to share their own unique “nude” skin tones, with the aim to create an ongoing range that reflects the needs of its audience.

Ballet has often been criticised for its lack of inclusivity, but the wonderful Ballet Black organisation now have a professional ballet company for international dancers of black and Asian descent. And they’ve collaborated with Freed of London to produce ballet shoes for dancers other than caucasian.

Want a pair of ballet shoes for yourself? Christian Louboutin made waves it the luxury world with its inclusive range. Perhaps not so inclusive in price, but a girl can dream!

But you can always try Kahmune shoes – a little more affordable and great designs in 10 shades of nude.

We can’t forget beauty of course – a community where the debate about inclusivity is raging. Many brands now have extended palettes to cater for most skin tones, but that’s because of the stir caused last year by the launch of Fenty – the beauty line Rihanna created with inclusivity as its core value.

Finally – have you noticed how plasters/band aids are supposed to be ‘invisible’ on our skin, and therefore are all beige? Not any more.
Tru Colour Bandages was set up by an adoptive dad, who realised it’s small everyday occurrences like a plaster that can make a child feel like he doesn’t belong.

 

Kudos to him, and all hail the nude revolution!